Samsung’s New Approach: Galaxy Tab S10 Plus and Ultra Variants Only

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Parimal Shingda

Samsung is shaking things up with its upcoming flagship tablet series Galaxy Tab S10 by omitting the smallest model. According to recent reports from Korean media, the Galaxy Tab S10 series will be available only in Plus and Ultra variants. Let’s dive into what this means for consumers and how it positions Samsung against its competitors.

The Shift in Samsung’s Strategy

In a notable shift, Samsung is reportedly dropping the smallest variant from its next flagship tablet lineup. This change indicates a strategic pivot towards focusing solely on the Plus and Ultra models, aiming to capture a different segment of the market.

Variants and Display Sizes

The upcoming Galaxy Tab S10 series will feature two sizes: a 12.4-inch Plus model and a 14.9-inch Ultra model. This decision marks a departure from previous iterations that included a smaller, more budget-friendly option.

Response to Apple’s iPad Pro

Samsung’s move appears to be a direct response to Apple’s latest iPad Pro, which now features an OLED display. By skipping the smallest model, Samsung seems to be positioning its new tablets as premium alternatives with larger screens.

AMOLED Display Technology

One of the standout features of the new Galaxy Tab S10 series will be its AMOLED display technology. AMOLED screens offer superior color accuracy, brightness, and power efficiency compared to traditional OLED screens, making them a significant selling point for Samsung’s latest tablets.

Market Differentiation

Samsung is banking on larger display sizes to differentiate its Galaxy Tab S series from competitors. By offering 12.4-inch and 14.9-inch models, Samsung aims to attract consumers looking for more substantial screen real estate for both productivity and entertainment.

Pricing Strategy

Historically, Samsung has often competed on price to attract customers away from Apple. However, recent trends suggest that Samsung is moving away from this strategy. Instead, the company is focusing on premium features and build quality to justify its pricing.

Cost-Cutting Measures

While Samsung is not entirely abandoning cost considerations, the introduction of a MediaTek chipset in the Galaxy Tab S10+ is a notable move. This decision helps reduce costs while still delivering competitive performance. However, the flagship Ultra model will continue to use a Snapdragon chipset, ensuring top-tier performance.

Chipset Details

The Galaxy Tab S10+ will feature a MediaTek chipset, which offers a balance of performance and affordability. On the other hand, the Ultra model will be equipped with a Snapdragon chipset, known for its high performance and advanced features. This differentiation allows Samsung to cater to both mid-range and high-end market segments.

Expected Launch Timeline

The Galaxy Tab S10+ and Galaxy Tab S10 Ultra are expected to launch later this year. Despite not being unveiled at Samsung’s July 10 Unpacked event, anticipation is building as more information about these models surfaces.

Design Insights

Early renders of the Galaxy Tab S10 Ultra have already leaked, giving us a glimpse of its design. The Ultra model is expected to feature sleek, modern aesthetics with minimal bezels and a premium build quality, aligning with Samsung’s high-end market positioning.

Consumer Expectations

Consumers can look forward to larger screens, advanced display technology, and powerful chipsets in the new Galaxy Tab S10 series. These features make the new tablets strong contenders in the premium tablet market, offering alternatives to Apple’s iPad Pro.

Industry Impact

Samsung’s new strategy is likely to have significant implications for the tablet market. By focusing on larger, premium models, Samsung is setting a trend that other manufacturers might follow, potentially reshaping the landscape of high-end tablets.


Samsung’s decision to streamline its flagship tablet lineup to only Plus and Ultra variants signifies a strategic shift towards premium offerings. With advanced AMOLED displays, differentiated chipset options, and a focus on high-end features, the Galaxy Tab S10 series is poised to make a strong impact in the market.


What are the display sizes of the new Galaxy Tab S10 series?

The Galaxy Tab S10 series will feature 12.4-inch and 14.9-inch display sizes.

Why is Samsung only releasing Plus and Ultra variants?

Samsung is focusing on premium models to offer larger screens and advanced features, positioning its tablets as high-end alternatives in the market.

How does AMOLED compare to OLED?

AMOLED displays offer better color accuracy, brightness, and power efficiency compared to OLED displays, making them a superior choice for high-end devices.

What chipsets will the new Galaxy Tab S10 models use?

The Galaxy Tab S10+ will use a MediaTek chipset, while the Galaxy Tab S10 Ultra will be powered by a Snapdragon chipset.

When are the new Galaxy Tab S10 models expected to launch?

The new models are expected to launch later this year, although they were not unveiled at the July 10 Unpacked event.